How To Market Without A Website

How To Market Without A Website

Despite what internet marketing “gurus” tell you, you do not need to have a website to be successful in internet marketing. You do need some basic tools, but a website is not one of them. Sure, a website is helpful, especially as a content management tool, and even more so if you sell your own products. But if you are an affiliate marketer, you don’t need your own site. For affiliate marketing, there is really only one tool you need (other than internet access and email): an autoresponder. You need a good autoresponder that will let you broadcast messages to the list that you will build. Most free autoresponder programs will not let you do this, so you need to invest about $20 per month in a good autoresponder. This will be the best investment you ever make in your business. And, since autoresponder programs are affiliate programs themselves, you can promote your autoresponder program and eventually have it pay for itself. If you get a headache thinking about HTML, and “coding” your website gives you cramps, here is a simple marketing system that will promote your affiliate program without your own website: 1. The marketing system is to establish yourself as an expert on the products you are promoting. You do this by creating content: first, by posting in forums and submitting articles to article directories, second, by running your own ezine or newsletter, and third, by personally contacting ezine owners and offering your article for publication in their ezine. 2. You promote your affiliate product or program in the resource box at the end of your article. Write a brief description of who you are, what you do, and how readers can learn more. For more detail, see my resource box at the end of the article. 3. The secret to promoting your affiliate product is to promote it via your autoresponder. Since you have written a content article about what you are promoting, you have probably whetted the appetite for more information. So ask for the sale4. In your autoresponder, write a couple more tips, and then a sentence that refers your readers to your affiliate program. 5. Not only have you promoted your product for a very low cost (only the cost of your autoresponder), but you have collected names that you can market to again and again. These names also become your list for your newsletter. 6. Write a new article every week, and continue sending it to your list and article directories, and continue posting in forums. In no time you will have a nice list, and nice profits coming in, all without your own website!

About the Author: For More Free Resources visit www.greatindustrialguide.com

Online Marketing Made Easy

Online Marketing Made Easy

For anyone interested in growing their business or maximizing the return of their marketing spend, online marketing is one of the most effective means of doing so. Online marketing is effective as a part of a well developed marketing plan. What is Online Marketing?Online marketing has come to mean many things. You can consider online advertising, search engine marketing, affiliate marketing, and even SEO (search engine optimization) as online marketing. It has also changed and evolved over the last decade. With the advent of Google Adsense and other forms of targeted, pay-per-click advertising, online marketing means a whole lot more than 468 X 60 banners.When thinking about the types of online marketing available today, you really need to think about the objectives of your online marketing spend. Are you looking to sell a product? Drive prospects to your web site or marketing pages? Create awareness for your company? The most important thing to remember is that your online placement, creative, and offer must be consistent across the web and your own website or retail establishment. This creates a seamless buying experience, increasing the odds of a purchase being made once a browser clicks on your online marketing creative.As mentioned previously, online marketing also includes affiliate marketing – a method of utilizing partner sites to distribute your products or services. One of the best methods of developing an affiliate network is by providing content in addition to an aggressive affiliate commission plan. Other web sites seek out content and useful information. If you can provide meaningful content to partner sites with an opportunity to earn money at the same time, they’re likely to participate in your affiliate program.It’s important to realize that Search Engine Optimization is also a component of online marketing. Too often, SEO is not considered part of the online marketing mix. However, it is one of the most important aspects of an online marketing campaign. When launching a new product or marketing an existing one, make sure that it’s easy for individuals to find your website and offer page. Browsers who see your online ads may not click right away. Rather, prospective buyers may later be searching for your promotion when a specific need arises. Think about the keywords prospects may use to search for your offer and optimize your pages accordingly. Also, be sure to link to your promotional pages from your web site’s home page to optimize search result rankings.Why is Online Marketing Important?Online marketing often provides direct responses and the ability to measure campaign effectiveness. This immediacy helps you to test your offer(s) and creative, as well as measure the overall return on your marketing investment. Having the ability to evaluate effectiveness in real time allows you to reposition your marketing spend or switch out creative to increase results.With more than 68% of homes having internet access and about two-thirds of them having a high speed connection, the web has become a reality. If you wish to reach the majority of consumers, you need to include online marketing as part of your overall marketing mix. Online marketing also gives you the opportunity to segment your market, providing highly targeted positioning. Unlike traditional advertising, online advertising allows you to select the sites upon which you run your ads. There are also many services which help you deliver ads around appropriate topics or contextual pages.Best know for contextual and pay-per-click advertising, Google allows you to choose specific keywords around which your ad can be displayed. When individuals search on the keywords you’ve selected, your ads will appear. The power of Google is the affiliate network they’ve created which displays their contextual ads across hundreds of thousands of websites. Despite recent allegations of click fraud, Google still provides one of the most targeted online marketing options. Other services, like Overture, owned by Yahoo! provide similar services that deliver targeted online marketing.Who Can Benefit?Anyone who is interested in improving their marketing results should think about the role that online marketing plays in their marketing mix. Because there are so many ways to engage in online marketing including advertising, contextual ads, pay-per-click advertising, affiliate programs and more, the practice is sure to benefit anyone who is seeking a measurable return on investment.Before beginning any online marketing campaign, you should always determine your budget – how much you’re willing to invest in your marketing efforts. Ask yourself how much you’re willing to spend? What type of conversion will you need to break even? What you anticipate your click to purchase ratio will be? Understanding these fundamental financial metrics is essential to determining how much you’re willing to spend on your online marketing efforts.How to Begin.Starting your online marketing campaign can be as simple as bidding on a few keywords or as complex as developing a comprehensive online marketing campaign that consists of multiple buys across a network of websites. As with any new marketing venture, it’s best to start small and work your way up to more intricate marketing campaigns. My recommendation for beginning your online marketing initiative is to focus on your own site (developing promotional banners, buttons, and content), creating an affiliate program, and pay-per click advertising. The first two methods should cost little or nothing to implement and will propel your campaign forward. Supplemented with pay-per-click advertising, your marketing message is sure to reach your intended audience.

About the Author: Michael Fleischner is the founder and President of MarketingScoop.com. With more than 12 years of marketing experience, he has appeared on major media including the TODAY Show, Bloomberg Radio, and more. Visit http://www.marketingscoop.com for more free marketing articles, information, and resources.

Keyword Advice

Keyword Advice

Online "experts" are always offering conflicting keyword advice. This is because different keywords are good for different reasons. Once you know the factors involved, you can decide which ones are best for your web site. I have a page of my backpacking site optimized for the term "dirtbagging." I think I get half the world traffic for that keyword, but that only means ten visitors a month. I was new to online marketing when I put up that page. Obviously you need decent keyword demand to get much traffic, but demand is just one factor. My Keyword Advice1. Make sure there is enough total demand for a keyword. This will vary according to the nature of your site. If you are making a few cents per visitor an average, you need more traffic than sites that average a dollar per visitor. I won't optimize for a keyword that is searched less than a few hundred times per month.2. Look at keyword demand/supply ratios. Last month there were 289,000 searches for "fishing," but with 35 million results showing up on a Google search for the term, can you compete? Probably not. A Keyword term like "bass fishing tips," with 3,700 searches, and 31,000 results is a more likely winner.3. Consider total supply. Google shows 300 results for "dirtbagging," 15 times the 20 monthly searches for the term. Still, it is easy to get on the first page of results for the term. A keyword with a demand of a million, and a million search results has a better ratio, but can you really get on the first page of search results? Whatever the ratio, you have to be able to compete against the total supply. Nobody will find you on the tenth page of results.4. Consider the type of keyword. Good search engine placement is one thing, but what type of visitor are you getting? Who's more likely to buy something or click on your affiliate links, a searcher for "fishing stories," or "fishing poles?" You'd probably make more money with the second term, even if it had half the traffic.5. Look for keyword variations. My site www.IncreaseBrainpower.com was optimized for "brain power." I later found there was even more traffic for "brainpower." I have since optimized for both. By the way, both spellings are in the dictionary. Look for odd search phrases too, but be careful about optimizing for misspellings and bad-grammar keywords, if it might hurt the reputation of your site.5. Consider the value of keyword ads. If you rely partly on pay-per click advertising, like Google's Adsense program, for revenue, you may want to consider the ads that will be diplayed for a given keyword. Ads for "surveilance cameras," pay four times as much per click as those for "hidden cameras."6. Consider your interest and expertise in the topic represented by the keyword. Do you want to write a page on that topic? Can you deliver what a searcher of that term is looking for? Giving real value while doing something you enjoy - that's my final keyword advice.

About the Author: Steve Gillman didn't even know what HTML was when he registered his first domain name. Soon afterwards, he was making a good living online. To learn how you can do the same, visit http://www.TenMoney.com

Publish Articles for Profit

Publish Articles for Profit

Want to know a quick and simply way to earn money from Google Adsense and other affiliate programs? Find out how you can set up a content rich website business by publishing other people's articles.Content rich websitesEverybody has heard the phrase 'content is king'; browse any marketing forum and you will be told repeatedly that the best way to receive search engine traffic and link referrals is to publish plenty of good quality content.However, writing articles can be a time consuming process, especially if your holding down a full-time job and your website is a part-time business. Can you realistically build a 50, 100 or 200 page website of quality content in a short period of time?So why not supplement your pages with articles written by other people?Finding articles to re-printFortunately there is no shortage of authors eager to allow other people to publish their articles. It is a great form of public relations, allowing the author to demonstrate their knowledge of a particular subject.There are also a number of 'middlemen' on the scene. These are directories where authors submit their articles, allowing people to browse through and find suitable content. Some of these directories are vast, containing 1000s and 1000s of articles for your use.Finding articles to re-print is very easy, simply go to your favourite search engine and enter terms such as 'free re-print articles' or 'free website content'. You will soon come across a range of article directories.Using re-print articles for your website businessThere are a number of ways to grow your existing website or even set up a new business:Knowledge directoryMany companies that own a website do not use them to their full potential. Normally the site will consist of basic information about the company, the products or services on offer and contact details. Adding a knowledge directory of relevant articles would provide a level of added value for customers, encouraging them to return to the site frequently and generating more business.Running an ezine or company newsletterAn extension to the knowledge directory would be to build up a mailing list of regular customers and send a newsletter to update them on new articles, plus news on new products, services and promotions.Many people run ezines and simply find high quality re-print articles that they know their readers will be interested in. Using other people's content provides them with the time to build their mailing lists and find more companies willing to advertise.Network of niche websites'Multiple income streams' is a big internet marketing buzzword. This is the practice of setting up a number of websites targeted at different niche markets, each generating an income that when combined with the others becomes quite substantial. The advantages of niche websites being that it is easier to dominate a very small market, whilst spreading your risk; however a high level of resource is required to create the content for each niche site.Using free content it is possible to set up and promote a network of websites, each consisting of 30 - 50 pages, within a relatively short space of time. Each site would be used to promote a relevant affiliate product and host Google Adsense or Yahoo! Publisher Network adverts for additional income opportunities.Search engine marketingFree content can also be used for search engine marketing. The more pages that you have on your website, the more opportunities you will have to be found for a greater range of key phrases. Effectively you are casting a wider net to increase the size of your catch.Search engines like websites with plenty of pages, as they perceive them to have a greater authority on a particular subject. Just do a search for a competitive key phrase and it is likely that the sites that come up at the top of the rankings will consist of a high number of pages.Search engines also like websites that are linked to by other sites. By populating your knowledge directory, ezine or niche network with high quality content, you will be creating resources that other people will be keen to link to.Go build itSo why not take advantage of this great marketing opportunity to build your online business.

About the Author: www.web-choice.co.uk - emarketing articles, advice and information

Fighting Click Fraud In Google Adwords

Fighting Click Fraud In Google Adwords

Click fraud is a very real concern for anybody who is doing CPC marketing. Click fraud involves any artificially created click on your ad. A human being can create these clicks, or a software program called a clickbot can create them.These clicks unfortunately cost you money.The hard part is identifying click fraud. In order to do this you need to constantly monitor your campaigns, keeping a watchful eye out for any abnormalities. You need to pay attention to your campaign’s established trends and watch for any divergence in those trends. For example, suppose you have an Adgroup that averages an 8% CTR. Minor variations to this CTR are normal and expected. What happens, however, if this Adgroup spikes to a 15% CTR without warning? What do you do?The first thing you need to do in such a case is check to see if there are any logical reasons for this spike. For example, was there some media coverage on your industry that would cause an increase in searches for your keywords? There can be perfectly reasonable explanations for unexpected traffic spikes. Did you experience an increase in sales? This is another good indicator of real traffic. If your sales correspond to your traffic everything should be fine.If the traffic still seems fraudulent you need to gather as much information as possible on the incident. Record the time period when it happened and what keywords were affected. Check your server logs and look for any suspicious looking IP addresses or user agents. Once you have collected all relevant information you need to contact Google support and allow them to take over the investigation. They will want access to your server logs and any other pertinent information. They are very good at what they do, and you need to be patient as their investigation can take some time.For example, at one point I had gone away on a camping trip and had no access to a computer, or an Internet connection to monitor my campaigns. When I returned I found the costs and traffic associated with one campaign had spiked dramatically, costing me several thousand dollars. I instantly knew that a click bot hit me. I contacted Google and an investigation was started. A few months later the investigation was concluded and it was verified that I was the victim of click fraud. I was reimbursed for all the money the click fraud had cost me and life went on.If you spot click fraud Google is very competent with their investigation and they will reimburse you if click fraud is indeed proven. If it is determined that click fraud did not occur, you will be given an explanation describing how this was determined.There are many different reasons for click fraud. The most common is for financial gain. This usually occurs on the content network. Here people get paid every time someone clicks on a Google Adsense ad on their site. Some people get greedy and try generating artificial clicks in order to make more money. Sometimes they try to click on the ads themselves, but this doesn’t work well because of the repetitive IP address.Software programs called click bots might be used. These programs use multiple proxy servers to beat the repetitive IP problem, and can also randomize behaviour to make the traffic seem more natural. These programs vary in sophistication and are harder to spot.In the recent past it was discovered that there are companies in places like India, where labour is very cheap, which use real people to click on ads. These people are spread out in different locations making the IP addresses all different and non-proxy. Moreover, they are real humans so their actions can seem more natural. This scheme can also be difficult to spot.Other reasons for click fraud include malicious competitors. In this case a competitor wants you to either stop advertising on a keyword, or lower your bid. This often happens as a result of bidding wars. It also often takes place on the actual search pages. Any of the various methods of generating artificial clicks can be used, and the result is still the same. Increased costs.

About the Author: George Peters is a professional Internet marketer and pay per click advertising expert. His website is located at http://CPCSecrets.com. Email adwordschool@aweber.com for Adwords tips and strategies.

Where’s the best place to put Google Adsense Ads?

Where’s the best place to put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes. Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here https://www.google.com/support/adsense/bin/static.py?page=tips.html .Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation. Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.
About the Author: Diane provides marketing and internet profit tips.For more Google AdSense tips, visit http://www.adsense.deeljeabiz.comEmail : deeljeabiz@gmail.com

Tips for maximizing Your Google AdSense Revenues

Tips for maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen.Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money.1. Determine if your visitors are “in the mood”Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs. The best performing sites fall into one of these categories:• Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.• Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples. • Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category. 2. Make sure that your visitors don’t feel that you just want to grab their moneyGive them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.3. Play by the rules Google has some very specific Terms of Service https://www.google.com/adsense/policies for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out.4. Use the tools that Google gives youGoogle gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels” for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!5. Tweak, fine-tune and then tweak again You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there’s a club that I wouldn’t mind belonging to.6. Get more traffic No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you’re only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day.7. Experiment with new keywordsNew keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to Tip # 5.You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site.

About the Author: Diane provides marketing and internet profit tips.For more Google AdSense tips, visit http://www.adsense.deeljeabiz.comEmail : deeljeabiz@gmail.com